Last updated: May 2026
Welcome to Parents on Track at parentsontrack.com. Your privacy matters to us, and we are committed to being clear and transparent about how we collect, use, protect, and share information when you visit our website.
This Privacy Policy explains what information we collect, how we use it, what choices you have, and how you can contact us with questions or privacy requests.
By using this website, you agree to the practices described in this Privacy Policy.
We have written this policy in plain language so it is easy to understand. If you ever have questions, please reach out — we are happy to help.
Who We Are
Parents on Track is an independently operated parenting blog based in the United States.
Our mission is to provide practical parenting resources, product guides, safety-related information, and real-life insights to help parents make informed decisions with clarity and confidence.
For privacy-related questions or requests, you can contact us at:
Email: [email protected].
Information We Collect
We may collect information in the following ways.
Information You Provide Directly
You may voluntarily provide personal information when you:
- Subscribe to our email list (through Kit, formerly ConvertKit)
- Leave a comment on a blog post
- Submit a contact form
- Respond to a survey, download a free resource
- Contact us directly by email
This information may include:
- Your name
- Your email address
- Your website URL, if submitted with a comment
- Any message or information you choose to send us
Please do not submit sensitive personal information through comments, contact forms, or email.
Information Collected Automatically
When you visit this website, certain information may be collected automatically through cookies, analytics tools, server logs, and similar technologies.
This may include:
- IP address
- General location data
- Browser type
- Device type
- Operating system
- Pages visited
- Time spent on pages
- Referring website or search engine
- Links clicked
- Cookie identifiers and similar tracking data
This information helps us understand how visitors use the site, improve our content, and keep the website functioning properly.
Information From Third Parties
We may receive limited information from third-party tools and partners, such as:
- Email marketing platforms (Kit, formerly ConvertKit)
- Analytics providers (Google Analytics)
- Affiliate networks
- Advertising or tracking tools
- Comment management or spam protection tools
For example, affiliate networks may provide limited reporting about clicks, referrals, or purchases made through affiliate links. This helps us understand which content is useful to readers.
How We Use Your Information
We may use the information we collect to:
- Send newsletters, updates, resources, and recommendations when you subscribe (through Kit, formerly ConvertKit)
- Respond to comments, messages, or questions
- Provide downloadable resources or email opt-ins
- Improve website content, layout, and user experience
- Understand which topics and resources are most helpful to readers
- Monitor website traffic and performance (through Google Analytics)
- Track affiliate link performance
- Prevent spam, fraud, or misuse of the website
- Comply with legal obligations
We do not sell your personal information.
However, some privacy laws define “sale” or “sharing” broadly and may include certain advertising, analytics, or affiliate tracking activities. If applicable, you may have the right to opt out of those activities.
Email Communications
When you subscribe to the Parents on Track email list (through Kit, formerly ConvertKit), you are giving us permission to send you blog updates, resources, recommendations, and occasional promotional content.
Every marketing email will include an unsubscribe link. You can unsubscribe at any time.
We comply with applicable email marketing rules, including the CAN-SPAM Act. Commercial emails must not use misleading headers or subject lines, must identify the message as an advertisement when required, must include a valid physical postal address, and must provide a clear opt-out method. Opt-out requests must be honored within 10 business days.
For visitors in the European Union, United Kingdom, or other regions requiring affirmative consent, we will only send marketing emails when you have provided consent. You may withdraw that consent at any time.
Affiliate Links and Sponsored Content
Parents on Track may participate in affiliate marketing programs. This means some posts may contain affiliate links to products or services. If you click an affiliate link and make a purchase, we may earn a small commission at no extra cost to you.
Affiliate partners may use cookies, pixels, or similar tracking technologies to track referrals and attribute purchases.
We only recommend products we have personally used, carefully researched, or believe may be helpful to parents and caregivers. Affiliate relationships do not control our editorial opinions.
We aim to clearly disclose affiliate relationships near affiliate links and within relevant content. The FTC expects material connections between endorsers and companies to be clearly and conspicuously disclosed so readers can understand when a recommendation may involve compensation.
Cookies and Tracking Technologies
This website may use cookies, pixels, and similar technologies.
Cookies are small files stored on your device that help websites function, remember preferences, analyze traffic, and track referrals.
We may use the following types of cookies:
- Essential cookies: Needed for the website to function properly
- Analytics cookies: Help us understand how visitors use the website
- Affiliate cookies: Track clicks and purchases made through affiliate links
- Advertising cookies: May be used to show relevant ads or measure ad performance, if enabled in the future
- Preference cookies: Remember certain settings or choices
You can control or disable cookies through your browser settings. Some features of the website may not work properly if cookies are disabled.
If you are located in a region that requires cookie consent, we will request consent before placing non-essential cookies when legally required.
Google Analytics and Similar Tools
We may use Google Analytics or similar analytics tools to understand how visitors interact with this website.
These tools may collect information such as:
- Pages visited
- Time spent on the site
- Device and browser information
- General location
- Referring websites
- Traffic patterns
This information is generally used in aggregated form to improve the site and better understand reader interests.
You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.
Comments
When visitors leave comments on the site, we may collect the information shown in the comment form, along with the visitor’s IP address and browser user agent string to help detect spam.
Comments may be publicly visible depending on how they are submitted and approved. Please do not include private, sensitive, or personal information in comments.
We reserve the right to remove comments that are spam, offensive, inappropriate, or unrelated to the content.
Contact Forms
If you contact us through a form or by email, we may collect your name, email address, and the content of your message.
We use this information to respond to your inquiry and maintain appropriate records of communication.
Embedded Content From Other Websites
Articles on this site may include embedded content, such as videos, images, social media posts, or other content from third-party websites.
Embedded content from other websites behaves in the same way as if you visited that website directly. These third-party websites may collect data about you, use cookies, embed additional tracking, and monitor your interaction with the embedded content.
We are not responsible for the privacy practices of third-party websites.
Third-Party Links
Our website may contain links to third-party websites, products, services, or resources.
We are not responsible for the content, privacy practices, or policies of third-party websites. We encourage you to review the privacy policies of any external websites you visit.
How We Share Information
We may share limited information with trusted third parties who help us operate this website and provide services, such as:
- Website hosting providers (Bluehost)
- Email marketing platforms (Kit, formerly ConvertKit)
- Analytics providers (Google Analytics)
- Affiliate networks
- Spam prevention tools
- Payment processors, if digital products are offered in the future
- Legal, tax, or compliance professionals when necessary
These third parties may only access information needed to perform their services.
We may also disclose information if required by law, legal process, or to protect our rights, safety, website, users, or others.
Data Retention
We retain personal information only as long as reasonably necessary for the purposes described in this policy.
For example:
- Email subscriber information is retained while you remain subscribed.
- If you unsubscribe, your email may be retained on a suppression list to prevent future marketing emails.
- Comments may remain on the site unless deleted.
- Contact form submissions or email communications may be retained for administrative, legal, or recordkeeping purposes.
- Analytics data may be retained according to the settings of our analytics provider.
You may request deletion of your personal information by contacting us at:
Email: [email protected]
Children’s Privacy
Parents on Track is intended for parents and caregivers, not children.
We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information through this website, please contact us at the email address below, and we will take steps to delete the information.
Email: [email protected]
Because this is a parenting website, some content may discuss children’s products, safety, routines, or family life, but the website is not directed toward children.
Your Privacy Rights
Depending on where you live, you may have certain rights regarding your personal information.
These may include the right to:
- Know what personal information we collect
- Access the personal information we hold about you
- Correct inaccurate information
- Request deletion of your personal information
- Withdraw consent for email marketing
- Opt out of certain data sharing, targeted advertising, or tracking activities
- Request a copy of your data
- Not be discriminated against for exercising privacy rights
To exercise these rights, contact us at:
Email: [email protected]
We may need to verify your identity before processing certain requests.
California Privacy Rights
California residents may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.
These rights may include:
- The right to know what personal information is collected
- The right to know how personal information is used
- The right to request deletion
- The right to correct inaccurate personal information
- The right to opt out of the sale or sharing of personal information
- The right to limit use of sensitive personal information, if applicable
- The right not to be discriminated against for exercising privacy rights
California guidance states that if a business sells or shares personal information, the notice at collection must include a “Do Not Sell or Share” link and link to the full privacy policy.
At this time, Parents on Track does not sell personal information. However, if we use advertising, analytics, affiliate tracking, or similar technologies that qualify as “sharing” under applicable law, we will provide required opt-out mechanisms.
To submit a privacy request, contact us at:
Email: [email protected]
EU/UK Privacy Rights
If you are located in the European Union, United Kingdom, or another region with similar privacy laws, you may have additional rights under applicable data protection laws.
These may include:
- The right to access your personal data
- The right to correct inaccurate personal data
- The right to request deletion
- The right to restrict processing
- The right to object to certain processing
- The right to data portability
- The right to withdraw consent
- The right to lodge a complaint with your local data protection authority
Under GDPR-style laws, personal data generally includes information relating to an identified or identifiable person, including online identifiers and location data.
Where required, we rely on appropriate legal bases for processing personal information, such as consent, legitimate interests, legal obligations, or responding to your requests. GDPR Article 6 requires at least one lawful basis for processing personal data.
Legal Bases for Processing
Where applicable, we may process personal information under the following legal bases:
- Consent: When you subscribe to emails, accept cookies, or submit information voluntarily
- Legitimate interests: To improve the website, prevent spam, analyze traffic, and understand reader needs
- Legal obligations: To comply with applicable laws and recordkeeping requirements
- Contract or pre-contract steps: If you request a resource, service, product, or communication from us
International Visitors
This website is operated in the United States. If you access the site from outside the United States, your information may be transferred to, stored, or processed in the United States or other countries where our service providers operate.
By using this website, you understand that privacy laws in these countries may differ from those in your location.
Security
We take reasonable steps to protect your personal information from unauthorized access, misuse, loss, or disclosure.
However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.
Do Not Track Signals
Some browsers offer “Do Not Track” signals. Because there is no consistent industry standard for responding to these signals, our website may not respond to them.
You can still control many tracking technologies through cookie settings, browser controls, and available opt-out tools.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services.
When we update this policy, we will revise the “Last updated” date at the top of the page.
We encourage you to review this Privacy Policy periodically.
Contact Us
If you have questions, concerns, or requests related to this Privacy Policy, contact us at:
Parents on Track
Email: [email protected]
Website: parentsontrack.com/contact
We are committed to addressing privacy concerns clearly and respectfully.